McDonald’s was one of the first large chains to recognize that importance more than 15 years ago when it rolled out its Waste Reduction Action Program (WRAP) in 1990. Developed through a partnership with the Environmental Defense Fund (now known as Environmental Defense), WRAP was designed to provide both environmental and economical benefits by reducing the chain’s solid waste impact.
The company then opened its doors to the Environmental Defense for six months of observation, which produced 42 proposed initiatives to improve McDonald’s waste management. That list eventually grew to 100 and resulted in such changes as the chain’s highly publicized elimination of its polystyrene foam sandwich packaging, an increase in the use of recycled content, and the increased use of unbleached fiber in packaging products.
In all, McDonald’s was able to eliminate 300 million pounds of packaging waste from its operations through WRAP.
In addition, CI and McDonald's Corporation continue to build on almost a partnership of 20 years by finding new ways to educate kids with campaign about the importance of protecting the threatened species.
The toys in the happy meals are models of eight different species of threatened animals. They even add in information on them and some tips on how these kids can help to protect and save the environment.
In addition, they create websites and games for these kids to enjoy and learn new information through a unique and fun experience. Talks were also organised for the kids and their families to know about all these threatened species and the conservation efforts they can do to save them.
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